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Guidez
Native
Google Tag Manager
Tag Management Integration
API Key — 5-min setup

Guidez
+ Google Tag Manager. Deploy Onboarding Without Engineering.

Add Guidez to your product in 60 seconds using your existing GTM container — no code deploy needed. Then use GTM to forward Guidez events to GA4, Facebook Pixel, LinkedIn Insight Tag, and any other destination.

Connect Google Tag Manager Free All Integrations

OAuth (Google) setup · Included on Starter and above · No extra cost

Event Sync

Every product event flows to Google Tag Manager automatically

Pre-mapped events with sensible defaults. Change any mapping in seconds from your Guidez dashboard.

Guidez Event Google Tag Manager Action Property Updated Triggers Automation
Guidez snippet inject Auto-inject Guidez tag into GTM containers Environment ID as tag parameter Optional
tour_started (dataLayer) GTM dataLayer push → any tag guidez.tourName, guidez.userId Yes
tour_completed (dataLayer) Trigger GA4 conversion via GTM guidez.completionRate, guidez.tourId Yes
nps_submitted (dataLayer) Trigger CRM/analytics tags guidez.npsScore, guidez.npsLabel Optional
checklist_completed (dataLayer) Trigger activation conversion guidez.checklistName Yes
banner_clicked (dataLayer) Trigger Facebook/LinkedIn pixel events guidez.bannerName, guidez.cta Optional
feature_adopted (dataLayer) Trigger retargeting suppression guidez.featureName Optional
ai_question_asked (dataLayer) Forward to analytics destination guidez.questionCategory Optional
Use Cases

What Guidez + Google Tag Manager makes possible

Deploy Guidez Without a Developer

If GTM is already on your product, add Guidez in 60 seconds using a Custom HTML tag — no code deploy, no pull request, no engineering ticket. Your team ships onboarding independently.

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Forward Guidez Events to Every Tool

GTM acts as your event router — Guidez pushes to the dataLayer, and GTM forwards those events to GA4, Segment, Facebook Pixel, LinkedIn, Heap, and every other connected tag.

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Auto-Inject Guidez Into All Your Properties

The Guidez GTM integration can automatically add your Guidez tag to all GTM containers in your account — including staging, production, and any subdomain properties.

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A/B Test Onboarding Trigger Rules via GTM

Use GTM triggers and variables to control exactly when Guidez runs — by URL, user attribute, custom JavaScript, or cookie — without changing any code in your product.

Automations to Build

Automation templates powered by Guidez events

Deploy

Add Guidez snippet to all GTM containers in 60s

Trigger: GTM OAuth connection

Action: Auto-inject Guidez Custom HTML tag into selected containers

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Route

Forward tour_completed to GA4 + Facebook Pixel

Trigger: guidez_tour_completed dataLayer event

Action: GTM triggers GA4 event tag + FB standard event

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Control

Show tours only on specific URL patterns

Trigger: GTM trigger: Page URL matches /app/

Action: Guidez only activates on app pages, not marketing

Setup Guide

Connect Google Tag Manager in minutes. No developers.

1

Open Settings → Integrations → Google Tag Manager

Navigate to your Guidez dashboard. The integration lives in Settings → Integrations. Click Connect next to Google Tag Manager.

2

Authorize via OAuth (Google) — no manual API key hunting

You'll be redirected to complete OAuth (Google) authorization. Select your account and grant the requested permissions. Redirected back to Guidez instantly.

3

Choose which events sync — defaults pre-configured. Send a test event.

Events are pre-mapped with sensible defaults. Toggle on the ones you want, configure optional filters, and send a test event — live data appears in Google Tag Manager within seconds.

FAQ

Integration questions answered

Can I install Guidez through Google Tag Manager?

Yes. Guidez provides a GTM Custom HTML tag snippet. Paste it into a new GTM Custom HTML tag, set the trigger to "All Pages," publish — and Guidez is live on your product without touching your codebase.

Can Guidez automatically add itself to my GTM container?

Yes. When you connect Google Tag Manager via OAuth, Guidez can automatically inject its tag into your selected GTM containers — no manual copy-paste needed.

Can GTM forward Guidez events to other tools?

Yes. Guidez pushes events to window.dataLayer. GTM can pick up these events with dataLayer event triggers and forward them to GA4, Segment, Facebook Pixel, or any other tag in your container.

Does the integration cost extra?

No. Included on all paid Guidez plans at no additional cost.

Does GTM work if my product is a single-page app (SPA)?

Yes, but you need to configure GTM history change triggers for SPA navigation. Guidez handles SPA routing automatically once the snippet loads.

Explore by feature

See exactly how Guidez + Google Tag Manager works for each onboarding feature

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Product Tours
Sync tour step completions to Google Tag Manager as timeline events
Checklists
Fire checklist item completion events into Google Tag Manager automatically
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NPS Surveys
Push NPS scores to Google Tag Manager and trigger workflows on detractors
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Banners
Track banner impressions and clicks in Google Tag Manager contacts
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AI Guide
Log AI Guide conversations and questions to Google Tag Manager
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Analytics
Send all adoption analytics events to Google Tag Manager in real time

Also connects with

Ga4 Segment Amplitude Zapier View all 20+ →

Connect Guidez to Google Tag Manager in minutes.

Start free. Link Google Tag Manager in the same session. Your team gets real-time product intelligence without leaving Google Tag Manager.

Start Free & Connect Google Tag Manager All Integrations

Free forever · OAuth (Google) setup · Included on all Starter+ plans