How does Guidez define NPS categories (promoter/passive/detractor)?

Guidez follows the standard NPS classification: Promoters (9-10), Passives (7-8), Detractors (0-6). These labels are included with every nps_submitted event and contact property update sent to Google Tag Manager.

Can I trigger Google Tag Manager automation based on NPS score thresholds?

Yes. You can configure Google Tag Manager automation to trigger based on the nps_score property or nps_label event property. Common automations: create at-risk task when nps_score ≤ 6, enroll in expansion sequence when nps_label = Promoter.

When should I trigger NPS surveys in my product?

Best practice is to trigger NPS after a clear value moment — tour completion, checklist completion, or a specific number of product sessions. Avoid triggering in the first 7 days (too early for a meaningful score) or immediately after a support interaction.

Does the Guidez NPS + Google Tag Manager integration cost extra?

No. The Google Tag Manager integration is included on all paid Guidez plans. NPS surveys are available on all plans (unlimited surveys on Starter and above). Connect in Guidez Settings → Integrations.

Tag Management × NPS Surveys

Guidez NPS Surveys + Google Tag Manager: Customer Sentiment Where Your Team Works

Q: What NPS data does Guidez send to Google Tag Manager?

Guidez sends nps_submitted events with: score (0-10), category (promoter/passive/detractor), comment text (if provided), and user context (plan, company, days since signup). These are sent as events and also used to update contact properties.

Every NPS response from Guidez flows instantly into Google Tag Manager — updating contact records with the score, triggering workflows for detractors, and surfacing promoters for expansion campaigns — all automatically.

Start Free — No Credit Card Full Google Tag Manager Integration →

NPS Surveys for Tag Management

Why combine Guidez NPS Surveys with Google Tag Manager?

NPS data without action is just a number. Syncing Guidez NPS surveys to Google Tag Manager turns every score into an automatic workflow — ensuring your team responds to at-risk customers before they churn.

Turn NPS data into automated CRM workflows and at-risk alerts.

Integration Details

Connection typeOAuth (Google)

CategoryTag Management

FeatureNPS Surveys

Setup time<5 minutes

CostIncluded on paid plans

Connect Google Tag Manager Free →

Guidez Event	Action in Google Tag Manager	Field / Property
nps_submitted (dataLayer)	Trigger CRM/analytics tags	guidez.npsScore, guidez.npsLabel

Use Cases

What you can do with Guidez NPS Surveys + Google Tag Manager

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NPS scores on contact records

Every NPS submission updates the user's record in Google Tag Manager with their score (0-10), label (promoter/passive/detractor), and submission timestamp — making sentiment data available wherever your Tag Management team works.

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Automated responses by NPS category

Configure Google Tag Manager to respond differently to promoters, passives, and detractors — celebration messages for promoters, check-in offers for passives, and escalation workflows for detractors.

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Track NPS trends in ${intName}

Build NPS trend reports in Google Tag Manager — seeing how customer sentiment changes over time, correlating score shifts with product releases, onboarding improvements, and pricing changes.

Setup Guide

How to connect Guidez NPS Surveys to Google Tag Manager

Configure your NPS survey

Build your NPS flow in Guidez — set the trigger (tour completion, session count, or specific page), timing, and target user segment.

Connect your integration

Link your connected tool in Guidez Settings → Integrations. NPS events will flow on submission.

User submits an NPS response

When a user submits their score and optional comment, Guidez fires nps_submitted with score (0-10), label (promoter/passive/detractor), and comment.

Workflows trigger automatically

Detractors trigger at-risk tasks, promoters trigger expansion sequences, and all scores update contact records — without any manual intervention.

FAQ

Guidez NPS Surveys + Google Tag Manager: FAQs