Native

Web Analytics Integration

API Key — 5-min setup

Guidez
+ Google Analytics 4. Onboarding Conversions in GA4.

Send tour completions, checklist milestones, and NPS events to GA4 as custom events — build conversion goals, explore user journeys, and include onboarding data in your existing GA4 reports.

Connect Google Analytics 4 Free All Integrations

API Key / GTM setup · Included on Starter and above · No extra cost

Event Sync

Every product event flows to Google Analytics 4 automatically

Pre-mapped events with sensible defaults. Change any mapping in seconds from your Guidez dashboard.

Guidez Event	Google Analytics 4 Action	Property Updated	Triggers Automation
tour_started	GA4 custom event: guidez_tour_started	event_category, tour_name, user_type	Optional
tour_completed	GA4 conversion event: guidez_tour_completed	tour_name, completion_rate, value	Yes
tour_abandoned	GA4 event: guidez_tour_abandoned	last_step, step_name	Optional
nps_submitted	GA4 event: guidez_nps_submitted	score, nps_label	Optional
checklist_completed	GA4 conversion: guidez_activated	checklist_name, time_to_complete	Yes
banner_clicked	GA4 event: guidez_cta_clicked	banner_name, cta_text	Optional
feature_adopted	GA4 event: guidez_feature_adopted	feature_name	Optional
ai_question_asked	GA4 event: guidez_ai_deflection	question_category, answered	Optional

Use Cases

What Guidez + Google Analytics 4 makes possible

🎯

Onboarding Conversion Goals

Mark tour_completed and checklist_completed as GA4 conversion events — then see your onboarding conversion rates in every GA4 report alongside your other KPIs.

🔍

User Journey Analysis

Use GA4's User Explorer and Funnel Exploration to trace user paths through your onboarding flows — identify where users visit before and after tours, and what they do differently.

📊

GTM-Powered Setup (Zero Code)

If you already use Google Tag Manager, add Guidez events to GA4 directly through GTM with zero code changes. Guidez pushes events to the dataLayer — GTM forwards them to GA4.

🛒

Connect Onboarding to Revenue

By marking activation events as GA4 conversions, you can tie ad spend and acquisition channels to onboarding success — understanding which channels bring users who actually activate.

Automations to Build

Automation templates powered by Guidez events

🎯

Conversion

Mark checklist completion as GA4 conversion goal

Trigger: checklist_completed event

Action: GA4 conversion counted, available in all reports + Google Ads

🔍

Journey

GA4 Funnel Exploration: signup → activate

Trigger: tour_started + tour_completed events

Action: Build GA4 funnel exploration with Guidez steps

📊

GTM

Push all Guidez events via dataLayer → GA4

Trigger: Any Guidez event

Action: GTM dataLayer push → GA4 via GTM tag

Setup Guide

Connect Google Analytics 4 in minutes. No developers.

Open Settings → Integrations → Google Analytics 4

Navigate to your Guidez dashboard. The integration lives in Settings → Integrations. Click Connect next to Google Analytics 4.

Authorize via API Key / GTM — no manual API key hunting

You'll be redirected to complete API Key / GTM authorization. Select your account and grant the requested permissions. Redirected back to Guidez instantly.

Choose which events sync — defaults pre-configured. Send a test event.

Events are pre-mapped with sensible defaults. Toggle on the ones you want, configure optional filters, and send a test event — live data appears in Google Analytics 4 within seconds.

FAQ

Integration questions answered

How do Guidez events reach GA4?

Guidez can send events directly to GA4 using the Measurement Protocol, or push events to the GTM dataLayer if you use Google Tag Manager. Both methods work without engineering changes after initial setup.

Can I use Guidez events as GA4 conversion events?

Yes. Tour Completed and Checklist Completed can be marked as GA4 conversion events — they'll appear in all GA4 reports, Google Ads, and Looker Studio dashboards as conversion actions.

Does this work with Google Tag Manager?

Yes. The easiest setup is via GTM. Guidez pushes events to window.dataLayer, and your existing GTM container forwards them to GA4 using a GA4 Event tag.

Does the integration cost extra?

No. GA4 integration is included on all paid Guidez plans at no additional cost.

Does Guidez support Universal Analytics (UA)?

No. Universal Analytics was sunset by Google in July 2024. Guidez supports Google Analytics 4 (GA4) only.

Connect Guidez to Google Analytics 4 in minutes.

Start free. Link Google Analytics 4 in the same session. Your team gets real-time product intelligence without leaving Google Analytics 4.

Start Free & Connect Google Analytics 4 All Integrations

Free forever · API Key / GTM setup · Included on all Starter+ plans

Guidez+ Google Analytics 4. Onboarding Conversions in GA4.