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Customer Messaging × Analytics & Reporting

Guidez + Intercom Analytics: The Complete Onboarding Impact Picture

Every Guidez event — tour completions, checklist milestones, NPS scores, AI Guide conversations — flows into Intercom, letting you measure the full impact of your onboarding on activation rates, retention, and revenue.

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Analytics & Reporting for Customer Messaging

Why combine Guidez Analytics & Reporting with Intercom?

Connecting all Guidez events to Intercom gives your team the complete onboarding data picture — not just individual tour completions, but the full behavioral context of how users move from signup to activation to retention.

See onboarding's full impact — activation, retention, and revenue — in one place.

Integration Details
Connection typeAPI Key
CategoryCustomer Messaging
FeatureAnalytics & Reporting
Setup time<5 minutes
CostIncluded on paid plans
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Analytics & Reporting Events

Analytics & Reporting events that flow to Intercom

Guidez Event Action in Intercom Field / Property
tour_started Event added to Intercom contact timeline tour_name, trigger_source
tour_completed Event + contact attribute update onboarding_completed = true, activation_date
tour_abandoned At-risk event + conversation tag churn_risk = high
nps_submitted NPS event + contact attribute nps_score (0-10), nps_label
checklist_completed Milestone event logged checklist_name, items_completed
ai_question_asked AI topic logged to timeline question_category (deflection signal)
feature_adopted Feature event to contact features_adopted list
banner_clicked CTA interest logged banner_name, upgrade_intent
Use Cases

What you can do with Guidez Analytics & Reporting + Intercom

📊

Complete onboarding event library

All Guidez events — tour lifecycle, checklist progress, NPS scores, AI Guide questions, banner clicks — appear in Intercom as first-class data, giving your Customer Messaging team the full picture of user onboarding behavior.

📈

Onboarding performance over time

Track how your onboarding metrics improve over time in Intercom — activation rate trends, time-to-value reduction, NPS trajectory — as you iterate on your flows and build new tours.

🎯

Segment-specific onboarding analysis

Break down all Guidez metrics by user segment in Intercom — plan tier, company size, role, geography — to understand which personas activate fastest and where to focus your onboarding investment.

Setup Guide

How to connect Guidez Analytics & Reporting to Intercom

1

Connect Guidez to your analytics tool

Enter your API key or complete OAuth in Guidez Settings → Integrations. All event types begin flowing to your tool immediately.

2

Events appear in your workspace

Tour, checklist, NPS, banner, and AI Guide events all appear as first-class events in your connected analytics tool — ready for funnels, cohorts, and reports.

3

Build your onboarding dashboard

Create the reports and dashboards that matter: activation funnel, time-to-value distribution, NPS by segment, feature adoption by cohort.

4

Share insights across your team

Share onboarding reports with PMs, CS leads, and growth teams — giving everyone visibility into the metrics that drive activation and retention.

FAQ

Guidez Analytics & Reporting + Intercom: FAQs

All Guidez events flow to Intercom: tour_started, tour_step_viewed, tour_completed, tour_abandoned, checklist_item_completed, checklist_completed, nps_submitted, banner_seen, banner_clicked, feature_adopted, ai_question_asked, and milestone_reached. Each event includes user context, plan, and company properties.
Yes. With Guidez events in Intercom, you can build end-to-end activation funnels: signup → tour_started → tour_completed → your core activation event → Day-7 retention. This is typically the most valuable analysis Guidez data enables.
Guidez can sync user properties to Intercom: onboarding_status, checklist_pct, nps_score, nps_label, activation_date, and tours_completed_count. These properties persist on user profiles and are available in all segmentation and cohort analyses.
Yes. Any Guidez event can be used as a conversion event in Intercom experiments. A common setup: run two onboarding tour variants in Guidez, include a variant property on each event, and measure which variant drives higher activation and retention in Intercom.
No. All integrations including Intercom are included on paid Guidez plans at no additional cost. You can connect Intercom and start receiving all Guidez events in under 5 minutes.

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