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Guidez
Web Analytics × NPS Surveys

Guidez NPS Surveys + Google Analytics 4: Customer Sentiment Where Your Team Works

Every NPS response from Guidez flows instantly into Google Analytics 4 — updating contact records with the score, triggering workflows for detractors, and surfacing promoters for expansion campaigns — all automatically.

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NPS Surveys for Web Analytics

Why combine Guidez NPS Surveys with Google Analytics 4?

NPS data without action is just a number. Syncing Guidez NPS surveys to Google Analytics 4 turns every score into an automatic workflow — ensuring your team responds to at-risk customers before they churn.

Turn NPS data into automated CRM workflows and at-risk alerts.

Integration Details
Connection typeAPI Key / GTM
CategoryWeb Analytics
FeatureNPS Surveys
Setup time<5 minutes
CostIncluded on paid plans
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NPS Surveys Events

NPS Surveys events that flow to Google Analytics 4

Guidez Event Action in Google Analytics 4 Field / Property
nps_submitted GA4 event: guidez_nps_submitted score, nps_label
Use Cases

What you can do with Guidez NPS Surveys + Google Analytics 4

📊

NPS scores on contact records

Every NPS submission updates the user's record in Google Analytics 4 with their score (0-10), label (promoter/passive/detractor), and submission timestamp — making sentiment data available wherever your Web Analytics team works.

🤖

Automated responses by NPS category

Configure Google Analytics 4 to respond differently to promoters, passives, and detractors — celebration messages for promoters, check-in offers for passives, and escalation workflows for detractors.

📈

Track NPS trends in ${intName}

Build NPS trend reports in Google Analytics 4 — seeing how customer sentiment changes over time, correlating score shifts with product releases, onboarding improvements, and pricing changes.

Setup Guide

How to connect Guidez NPS Surveys to Google Analytics 4

1

Configure your NPS survey

Build your NPS flow in Guidez — set the trigger (tour completion, session count, or specific page), timing, and target user segment.

2

Connect your integration

Link your connected tool in Guidez Settings → Integrations. NPS events will flow on submission.

3

User submits an NPS response

When a user submits their score and optional comment, Guidez fires nps_submitted with score (0-10), label (promoter/passive/detractor), and comment.

4

Workflows trigger automatically

Detractors trigger at-risk tasks, promoters trigger expansion sequences, and all scores update contact records — without any manual intervention.

FAQ

Guidez NPS Surveys + Google Analytics 4: FAQs

Guidez sends nps_submitted events with: score (0-10), category (promoter/passive/detractor), comment text (if provided), and user context (plan, company, days since signup). These are sent as events and also used to update contact properties.
Guidez follows the standard NPS classification: Promoters (9-10), Passives (7-8), Detractors (0-6). These labels are included with every nps_submitted event and contact property update sent to Google Analytics 4.
Yes. You can configure Google Analytics 4 automation to trigger based on the nps_score property or nps_label event property. Common automations: create at-risk task when nps_score ≤ 6, enroll in expansion sequence when nps_label = Promoter.
Best practice is to trigger NPS after a clear value moment — tour completion, checklist completion, or a specific number of product sessions. Avoid triggering in the first 7 days (too early for a meaningful score) or immediately after a support interaction.
No. The Google Analytics 4 integration is included on all paid Guidez plans. NPS surveys are available on all plans (unlimited surveys on Starter and above). Connect in Guidez Settings → Integrations.

Related integrations

Gtm Segment Amplitude Full Google Analytics 4 Integration → NPS Surveys Overview →

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