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Product Analytics × Analytics & Reporting

Guidez + Heap Analytics: The Complete Onboarding Impact Picture

Every Guidez event — tour completions, checklist milestones, NPS scores, AI Guide conversations — flows into Heap, letting you measure the full impact of your onboarding on activation rates, retention, and revenue.

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Analytics & Reporting for Product Analytics

Why combine Guidez Analytics & Reporting with Heap?

Heap is where onboarding data becomes insight. With all Guidez events in Heap, you can answer the questions that matter most: Does our onboarding drive retention? Which flows work for which segments? What's the ROI of our tour investment?

See onboarding's full impact — activation, retention, and revenue — in one place.

Integration Details
Connection typeAPI Key
CategoryProduct Analytics
FeatureAnalytics & Reporting
Setup time<5 minutes
CostIncluded on paid plans
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Analytics & Reporting Events

Analytics & Reporting events that flow to Heap

Guidez Event Action in Heap Field / Property
tour_started heap.track("Tour Started") tour_name, segment, page
tour_completed heap.track("Tour Completed") completion_rate, duration
tour_abandoned heap.track("Tour Abandoned") last_step, step_name
nps_submitted heap.track("NPS Submitted") score, label
checklist_completed heap.track("Checklist Completed") checklist_name
feature_adopted heap.track("Feature Adopted") feature_name
ai_question_asked heap.track("AI Question") category, answered
banner_clicked heap.track("Banner Clicked") banner_name, cta
Use Cases

What you can do with Guidez Analytics & Reporting + Heap

📈

Activation-to-retention funnel

Build the funnel every SaaS team needs in Heap: signup → first login → tour_completed → activation_event → Day-30 retention. See the conversion rate at every step and identify where your biggest drop-off happens.

🔬

Onboarding quality cohort analysis

Create Heap cohorts based on tour completion status and compare their 7-day, 30-day, and 90-day retention curves. The activation-retention correlation is almost always the most impactful chart you can show your team.

🧪

Onboarding A/B test analysis

Run onboarding experiments in Guidez (tour variant A vs B), send variant labels with events to Heap, and measure statistical significance of the activation and retention difference — making data-driven decisions on your onboarding improvements.

Setup Guide

How to connect Guidez Analytics & Reporting to Heap

1

Connect Guidez to your analytics tool

Enter your API key or complete OAuth in Guidez Settings → Integrations. All event types begin flowing to your tool immediately.

2

Events appear in your workspace

Tour, checklist, NPS, banner, and AI Guide events all appear as first-class events in your connected analytics tool — ready for funnels, cohorts, and reports.

3

Build your onboarding dashboard

Create the reports and dashboards that matter: activation funnel, time-to-value distribution, NPS by segment, feature adoption by cohort.

4

Share insights across your team

Share onboarding reports with PMs, CS leads, and growth teams — giving everyone visibility into the metrics that drive activation and retention.

FAQ

Guidez Analytics & Reporting + Heap: FAQs

All Guidez events flow to Heap: tour_started, tour_step_viewed, tour_completed, tour_abandoned, checklist_item_completed, checklist_completed, nps_submitted, banner_seen, banner_clicked, feature_adopted, ai_question_asked, and milestone_reached. Each event includes user context, plan, and company properties.
Yes. With Guidez events in Heap, you can build end-to-end activation funnels: signup → tour_started → tour_completed → your core activation event → Day-7 retention. This is typically the most valuable analysis Guidez data enables.
Guidez can sync user properties to Heap: onboarding_status, checklist_pct, nps_score, nps_label, activation_date, and tours_completed_count. These properties persist on user profiles and are available in all segmentation and cohort analyses.
Yes. Any Guidez event can be used as a conversion event in Heap experiments. A common setup: run two onboarding tour variants in Guidez, include a variant property on each event, and measure which variant drives higher activation and retention in Heap.
No. All integrations including Heap are included on paid Guidez plans at no additional cost. You can connect Heap and start receiving all Guidez events in under 5 minutes.

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