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Marketing Teams: Run In-App Campaigns Without Engineering

Marketing teams waste weeks waiting for engineering to implement in-app banners, feature announcements, and upgrade prompts. Guidez gives marketing teams a self-serve platform to run in-app campaigns with the same precision as email marketing — targeted by UTM source, plan, user role, or any custom attribute.

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Platform Highlights

Everything you need for marketing teams

📢

In-app campaign management

Build, target, and schedule in-app banners and modals with the same control as your email platform. No engineering required after initial setup.

🎯

Precision audience targeting

Target by UTM source, sign-up date, plan, feature usage, page URL, or any custom attribute. Segment granularity rivals your best email tool.

🔄

Trial-to-paid conversion flows

Show targeted upgrade nudges to trial users at the critical conversion moment — when they first hit a feature limit, when their trial hits day 10, or when they complete a key action.

📊

Campaign analytics

Impressions, clicks, conversion rates, and downstream revenue impact for every in-app campaign. See which messages drive upgrades, not just clicks.

🤝

Sync with your marketing stack

Events sync to HubSpot, Salesforce, Amplitude, Segment, and GA4. In-app engagement data enriches your marketing automation workflows.

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Feature launch campaigns

Announce new features to the right users at the right time — in-app, where they're already engaged. 5× better engagement than email for feature announcements.

Pricing

Start free. Scale predictably.

Free
$0
5,000 sessions/mo
Start Free
Starter
$99/mo
50,000 sessions/mo
Start Trial
Growth
$199/mo
100,000 sessions/mo
Start Trial
Business
$299/mo
200,000 sessions/mo
Start Trial

Session-based pricing — no MAU traps. Full pricing →

FAQ

Frequently asked questions about marketing teams

Yes — completely. After initial snippet installation, marketing teams build, target, publish, and analyze in-app campaigns independently. No dev tickets, no code, no deployment. The interface is designed for non-technical marketers familiar with tools like HubSpot or Intercom.
Intercom is primarily a support/messaging platform with in-app message capabilities. Guidez is purpose-built for product tours, checklists, and feature adoption — the onboarding layer. Most teams use both: Guidez for onboarding and feature adoption, Intercom for support and lifecycle messaging.
Yes. Pass utm_source, utm_medium, utm_campaign, or any marketing attribution attribute in your identify() call and use them in Guidez audience targeting. Show different onboarding to users who came from paid search vs. organic vs. product hunt.
Email feature announcements average 15–20% open rates and 2–3% click rates. In-app banners shown to logged-in users who are actively using the product see 40–80% impression rates and 8–15% click rates. The context (user is already in the product) is the key driver.

Explore more

For Growth Teams In-App Banners Trial Conversion What is In-App Messaging? Pricing →

Marketing Teams. Starting today.

Free forever for small teams. First tour live in under an hour. No engineers required.

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Free forever · No credit card · Session-based pricing