A fixed sequence of steps that walks users through a workflow from start to finish. Best for onboarding new users to a core job-to-be-done.
Tours that adapt based on user input or attributes. A user who selects "I am a developer" gets a different path than "I am a product manager."
Uses a dark overlay with a highlighted element to focus attention on one UI element at a time. High engagement, high completion rates.
Attaches contextual hints to specific UI elements. Users trigger them on hover or click. Great for feature discovery in complex dashboards.
A persistent sidebar or widget showing activation milestones. Users work through items at their own pace. The most effective format for driving aha moments.
Embeds a short video in a modal or tooltip to explain complex concepts. Supplement, not replacement, for interactive guidance.
Tours longer than 5 steps see sharply declining completion rates. If you need more steps, split into multiple contextual tours triggered at different points in the user journey.
The best time to show a product tour is immediately after a user completes a setup action or arrives at a new area of the product for the first time — not on every login.
"You're now editing your pipeline" is a feature description. "Drag deals here to track revenue you're about to close" is a value statement. The latter completes at 2× the rate.
Forcing users through a tour increases frustration and churn. Let them skip — users who choose to continue have far higher completion rates and downstream activation.
The tour introduces the concept; the checklist drives completion. Tours that end with a checklist item marked as done see 40–60% better activation than tours that end with a generic "get started" prompt.
Guidez's AI tour generator builds complete product tours from a plain-English description. Describe what you want to teach — "show new users how to create their first pipeline" — and AI generates every step, tooltip copy, and element selector. The Chrome extension lets you click UI elements to build tours directly on your live product.