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SaaS Onboarding Glossary

Plain-English definitions of every user onboarding, product growth, and SaaS term you need to know — from NPS to PLG to churn rate.

User Onboarding
User onboarding is the process of guiding new users to their first success in your product.
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Product Tour
A product tour is an interactive walkthrough that guides users through a software product.
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Digital Adoption Platform
A digital adoption platform (DAP) guides employees and customers through software with in-app walkthroughs, tooltips, and automated training.
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Net Promoter Score (NPS)
NPS (Net Promoter Score) measures customer loyalty with one question: "How likely are you to recommend us?" Learn the formula, benchmarks, and how to collect and act on NPS in SaaS.
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Churn Rate
Churn rate is the % of customers who cancel in a given period.
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Customer Onboarding
Customer onboarding is the process of helping new customers achieve success with your product.
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Time to Value (TTV)
Time to Value (TTV) is how long it takes a new user to experience the core value of your product.
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Feature Adoption
Feature adoption measures how many users are actively using a specific product feature.
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Product-Led Growth (PLG)
Product-Led Growth (PLG) is a go-to-market strategy where the product itself drives user acquisition, conversion, and expansion.
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User Activation
User activation is the moment a new user first experiences the core value of your product.
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In-App Messaging
In-app messaging delivers targeted messages to users inside your product.
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