Solutions / Feature Adoption
Feature Adoption

Get Users to Actually
Use Your Best Features.

You shipped something great. Nobody noticed. Guidez puts your features in front of the right users at the right moment with spotlights, tooltips, and in-app announcements that get clicked.

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58%
more features discovered
2.4x
product stickiness
34%
expansion revenue lift
Guidez feature adoption
The Problem

Why Teams Struggle With Increase Feature Adoption.

These are the obstacles holding back your product growth right now.

🙈

Great features go unnoticed

Users stick to the 20% of your product they know. The features that justify your price tag sit undiscovered.

📧

Email announcements get ignored

Feature release emails average 18% open rate. The users who most need to see your new feature never open it.

💸

Churn from low perceived value

Users cancel because they "don't use it enough." They just never found the features that would have made them stay.

Spotlights

Put New Features Directly in Your User's Path.

Trigger a feature spotlight the moment a user could benefit from it. Pulsing beacons, tooltip popups, and modal announcements that feel native, not intrusive.

Pulsing Beacons and Hotspots
Add a subtle animated beacon to any UI element to draw attention without interrupting the user flow.
Contextual Tooltip Sequences
Walk users through a feature when they land on the relevant page for the first time.
In-App Changelog Widget
A persistent "What's New" panel users can open at any time, branded to your product.
Guidez feature spotlight
Targeting

Only Announce Features to Users Who Haven't Seen Them.

Guidez tracks which users have seen each feature spotlight and automatically suppresses it once they've engaged. No repeated nags, no noise.

Seen/Unseen Suppression
Automatically stop showing a spotlight once a user interacts with the feature. One time, not ten.
Segment by Feature Usage
Target only users who have never used a feature. Skip power users who already know it.
A/B Test Announcement Copy
Run two versions of your feature announcement and let Guidez pick the winner automatically.
Guidez targeting
58%
more features discovered per user
2.4x
product stickiness (DAU/MAU)
34%
expansion MRR from feature-aware users

"Our advanced reporting feature had a 4% adoption rate for two years. We added a Guidez spotlight and it hit 41% in three weeks. That's insane ROI."

Marcus Reid
Marcus Reid
VP Product, Stackform

The Guidez Features Behind Increase Feature Adoption.

Everything you need is already included in every plan.

Product Tours Tooltips Banners Analytics

Start Driving Feature Adoption Today.

Build your first spotlight in minutes. No engineers needed.

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FAQ

Frequently asked questions about feature adoption

Feature adoption measures the percentage of your active users who regularly use a specific feature. Low feature adoption means users are missing value you've already built — and are more likely to churn because they're not getting full return from the product. Guidez helps you drive feature discovery and first use.
Guidez lets product and growth teams drive feature adoption independently: announce new features via targeted in-app banners, build guided tours that walk users through the feature step-by-step, and measure adoption rates in analytics — all without engineering tickets.
Feature discovery is when users become aware a feature exists; feature adoption is when they actually use it regularly. Guidez addresses both: in-app announcements and tooltip hotspots drive discovery, while guided tours and onboarding checklists drive the first use that leads to habitual adoption.
Guidez tracks tour completion rates per feature (a proxy for guided adoption) and syncs feature_adopted events to Amplitude, Mixpanel, or PostHog via Segment. You can build cohort analyses showing how feature adoption correlates with retention and expansion revenue.
With Guidez AI generation, describe the feature in plain English and a publish-ready tour is generated in under 60 seconds. Review, adjust any copy, and publish to your target segment. Total time from idea to live feature tour: under 15 minutes.